Visualizing a growing company’s values
Sprout Social Values
Design System, Illustration, Digital, Environmental
After a period of rapid maturity, the team at Sprout Social undertook the task of redefining the company values.
The executive team led the process as an inclusive one, inviting employees from across the organization to voice their ideas and beliefs about what makes Sprout who it is. I was brought into the project early on to imagine how the freshly articulated values could be expressed beyond the written word.
I defined a set of visual constraints to unify the system through color, shape, and composition and distilled the essence of each concept into an abstract geometric icon, playing off the form of the company logomark.
To help weave the values into the company culture, I remixed the system into large-scale murals that grace the office walls and expanded it into a set of badges for our Values Awards. New applications continue to be built out to keep the values feeling fresh and meaningful.
COLLABORATORS
Creative Direction: Gil Lara, Jason Benjamin; Design Support: George Matthew; Animation: Lucas Langworthy