Brand designer, art director and creative leader with a knack for crafting thoughtful (and delightful!) ideas, systems, and narratives
For 15+ years, I’ve worked with brands of all sizes to create experiences that resonate with audiences and drive growth.
From startups to established companies, I’ve worked in-house and with independent clients across the tech, arts & culture, hospitality, health & wellness, and non-profit industries. I’m drawn to clients and collaborators with strong missions and growth mindsets.
Currently, I’m on the Brand Experience team at Oscar Health, where I lead creative strategy and execution for multi-channel campaigns and identity systems. I get to work with a talented team and a handful of studios to make healthcare feel better.
INTRO
Research
Strategy
Principles
Positioning
Verbal Identity
Naming
EXPERTISE
BRAND
Visual Identity
Environmental
Digital
Print
Packaging
Experiential
DESIGN
Ideation
Concept Definition
Illustration
Iconography
Photography
Motion
ART DIRECTION
I live in Chicago, IL where I was born and raised. Over the year’s I’ve lent my energy to many wonderful orgs, including Creative Mornings, Awesome Foundation, and Terrain Exhibitions.
These days, my free time is spent fixing up my Victorian cottage house, going on walks with my partner and two dogs, and collecting creative hobbies.
